The Use of Information
Although the term Information Age was initially used hen the first mass-produced computers were introduced it wasn't until recently that we actually did enter the information age This is due in large part to advances in information technology that now allow large quantities of data to be transmitted and tired accurately and equally important inexpensively As a result companies are looking to use information in different ways to obtain a competitive advantage in the marketplace For example GE Medical Systems and ENC Corporation both sell high-performance products with built-in systems that automatically call home when failures occur. or even potential failures are anticipated. Many times the e problem or anticipated problems are repaired remotely with little or no interruption in product performance. Feedback on existing products can also take the form of the voice of the customer as explained in the next chapter In some instances this information is collected automatically or through service guarantees which are explained in detail in Chapter .