The New Product Development (NPD) Process
With the trend toward hotter product life cycles the successful company must be to (a) continuously generate new product ideas (b) convert the e ideas into reliable functional designs that are user-friendly (c) ensure that these design are readily producible and (d) select the proper processes that are most compatible with the needs of the customer In addition as seen in Exhibit 3.2 all this must be accomplished within an increasingly shorter time frame.
The New Product Development (NPD)
Process
The New Product Development (NPD)
Process
The New Product Development (NPD)
Process
