Perceived Quality Operations Management Assignment Help

Perceived Quality

According to David Garvin. perceived quality is directly related to the reputation of the firm that manufactures the product. Often, total information about the various quality aspects of a product is not available. especially when it is a new product that is being introduced for the first time. Consequently. customers rely heavily on the past performance and reputation of the firm making the product attaching a perceived value based on the previous performance of the company's other products.

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