A Short History of Operations Strategy In the period following World War II corporate strategy in the United States was usually developed by the marketing and finance functions within a company With the high demand or consumer products that had built up during the war years U.S. companies could sell virtually everything they made at comparatively high prices. …
Key Terms Review and Discussion Questions What is meant by competitiveness? Identify the different types of competitive priorities. How has their relationship to each other changed over the years? For each of the different competitive priorities, describe the unique characteristics of the market.niche with which it is most compatible. Describe the difference between order-qualifiers and order-winners. What is …
Conclusion The concept of operations strategy plays an important role in determining the overall long term success of an organization. Developing an operations strategy means looking to new ways to add value for the customer in the goods and services that the firm produces and delivers Value can have many meanings Managers must therefore align the operations strategy …
Customer Training Some manufacturers have recognized the benefits of providing extensive customer training in the use of their products By providing such training their customers quickly become familiar with how the products are used Such training can be viewed as a competitive advantage in that it acts as a barrier to entry for similar products that are offered …
Additional Approaches for Integrating Manufacturing and Services Demonstration of Knowledge and Expertise Dick Chase and Dave Gavin point out that firms can achieve a competitive advantage by demonstrating their technical knowledge and expertise in the production process By showing customers all of the various steps involved in the production process and how quality is ensured at each of these …
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