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TOYS- “A” US IN JAPAN

On December 20,1991, Toys “R- Us-the world’s largest toy retailer-opened its first retail store in Japan. What may now sound like’ an American success story in Japan traveled a -difficult road for two years. The retailer had established -locations in Canada, the United Kingdom Germany, France, Singapore, Hong Kong Malaysia, and Taiwan well before it attempted to enter the Japanese market.

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