Next Generation or Platform Products
The middle of these three categories is referred to as next generation or platform products. which often represent new system solutions for the customer. They provide a broad base for a product family that can be leveraged over several years and. therefore. require significantly more resources than do derivative or incremental products. Inters 286 386 486 Pentium Pentium II. Pentium III. and Pentium 4 microprocessors provide an excellent example of products that fall into this category Major model changeovers in the automobile industry like the new Mustang from Ford are also examples of next generation and platform products Products in this category are the key to a company's continued growth in revenue in that they provide the necessary foundation for a series of evolutionary products to which the firm's customers can then migrate over several years.