Facility Layouts for Services
The overall goal in designing a layout for a service facility from an operations perspective is to minimize travel time for workers and often also for customers when they are directly involved in the process. From a marketing perspective however the goal is usually to maximize revenues. Frequently these two goals are in conflict with each other. It is therefore management's task to identify the trade-offs that exist in designing the layout taking both perspectives into consideration. For example, the prescription center in a pharmacy is usually located at the rear requiring customers to walk through the store. This encourages impulse purchases of nonprescription items which usually have higher profit margins.