Delivery
Another market niche considers speed of delivery to be an important determinant in its purchasing decision. Here. the ability of a firm to provide consistent delivery allows it to charge a premium price for its products George Stalk Jr of the Boston Consulting Group has demonstrated that bath profits and market share are directly Ink to the with which a company can deliver It products relative to It cornerstone In addition to fa t delivery the reliability of the delivery i also important In other words products should be delivered to customers with minimum variance in delivery time.