The concept of operations strategy plays an important role in determining the overall long term success of an organization. Developing an operations strategy means looking to new ways to add value for the customer in the goods and services that the firm produces and delivers Value can have many meanings Managers must therefore align the operations strategy
of their firm with the strategies of other functional areas and with the firm’s overall business strategy.
The combination of the globalization of business coupled with advances in technology have created a hyper-competitive environment in which managers must constantly be look- innovative strategies to stay ahead of the competition. In order to properly implement these strategies managers need to clearly understand the core capabilities of their firm and focus their resources on maintaining and improving these capabilities.
Successful firms today are looking to develop strategies that integrate goods and services into a single product offering or bundle of benefits which attempts to solve problems for customers rather than just selling them products.