Category Archives: New Product and Service Development and Process Selection

Revolutionary Services

Revolutionary Services The upper-right quadrant of Exhibit 3.11 represents new services that provide both very new content and a very new method of delivery  These services typically take much longer to bring to market and require significantly more of the firm’s resources than do any of the other categories  For example  FedEx created the overnight delivery service  using the delivery component of ai

Breadth-of-Offering Services

Breadth-of-Offering Services The upper left quadrant of Exhibit 3.11 represents a significant design change in the content of the service  but it is delivered to the customer in much the same manner as existing services  Marriott  which began with a single hotel concept catering to a particular market segment now has a wide variety of  products such as Fair field Inns  Residence Inns  Marriott Courtyards

Window Dressing Services

Window Dressing Services The lower-left quadrant of Exhibit 3.11 defines those services that have a relatively small in cement of change along both dimensions. ·In other words the product that is delivered as part of the service does not differ significantly from the company’s current offerings and it is delivered in a very similar fashion. Examples of services that we would call “window dressing

Categories of New Services

Categories of New Services As discussed in Chapter I  services differ from goods in many will com study and classification of the various types of new products which beg ago the study and classification of the different types of new service i m re edition  services are viewed as being more complex in that they not only into very of an end "product  but also include the process by which that produced liveried 

The Product-Process Matrix

The Product-Process Matrix The relationship between the different types of processes and their respective volume requirements is often depicted on a product-process matrix shown in Exhibit 3.8 which is adapted from the widely cited Hayes and Wheelwright product-process matrix. In this matrix as volume increases and the product line narrows  the horizontal dimension  specialized equipment and standardized mate

Line-Flow Process

Line-Flow Process Line-Flow Process As with intermittent processes line-flow processes also are frequently subdivided into two processes assembly line and continuous Assembly line processes manufacture individual  discrete products  Examples here include electronic products such as VCRs and CD players as well as automobiles and kitchen appliances. Continuous processes are exactly what their name implies conti

Intermittent Process

Intermittent Process As shown in Exhibit  intermittent-type processes can be further subdivided into job shop and batch processes  define a job shop as a process where specific quantity of a product is produced only once  Numbered prints from a painting programs for concerts and T shirts commemorating specific event are good examples of' products made in a job shop process A batch process produces the same it

Process Selection in Manufacturing

Process Selection in Manufacturing Types of Processes Manufacturing operations as shown in Exhibit 3.7 are categorized into three broad types of process structures each category depending to a large extent on the volume. of item(s) to be produced  These three categories are often referred to as project processes  intermittent processes  and line-flow processes  While we identify three discrete categories  w

Design for Manufacturability (DFM)

Design for Manufacturability (DFM)  In translating the functional product design into a manufacturer product  designers must consider many aspects They can use a variety of methods and alternative material  to make a product  Material choices can be ferrous  iron and steel) aluminum  copper  bra  magnesium  zinc  tin  nickel titanium or several other metals The nonmetals include plastic  wood leather

Quality Function Deployment

Quality Function Deployment A fairly rigorous method for translating the needs of the customer into the design specifications of a product is quality function deployment (QFD)  This approach  which uses inter functional teams from marketing  design engineering. and manufacturing  has been credited by Toyota Motor Corporation for reducing the costs on its cars by more than 60 percent by significantly shorten