Breadth-of-Offering Services Operations Management Assignment Help

Breadth-of-Offering Services

The upper left quadrant of Exhibit 3.11 represents a significant design change in the content of the service  but it is delivered to the customer in much the same manner as existing services  Marriott  which began with a single hotel concept catering to a particular market segment now has a wide variety of  products such as Fair field Inns  Residence Inns  Marriott Courtyards  and Marriott Suites  each of  which focuses on a different market segment While the specific content of each type of hotel is different  in terms of room size  amenities  and ancillary services that are provided  for example  on-site restaurants health spas  business support services etc the basic method of delivering the service remains the same For firms developing new products in this category the challenge is how to deliver all of the different types of content to each of the corresponding different market segments in an effective and efficient manner.

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